Stand out. | Innovate. | Succeed. | Grow.
What is Brand Sensemaking?
The proven process of bringing unprecedented clarity and meaning to a brand, enabling it to stand out, communicate with influence, innovate, succeed and grow.DISCOVER THE POWERFUL BENEFITS
It makes enormous sense to make brand sense
Your brand distinction is the only asset that sets your business meaningfully apart.
And it goes far deeper than your brand identity design, tagline or logo.
The precise articulation of what your brand means and stands for has the power to inspire and influence everything and everyone that touches your business, both inside and out. In a highly ambivalent consumer world, brands that make sense create more market opportunities as they have far greater relevance and meaning.
Uncomplicating the complicated
Through evolution or revolution, many brands fall into the trap of becoming complex and ambiguous. Our mission is to make your brand make sense.
And by doing so, everything changes.
Your brand becomes easy to understand, easy to implement, easy to sell and most importantly, easy for you and your team to live by. That’s because you have unprecedented clarity around every aspect of your brand, from your purpose, vision and mission to your values, goals and message.
All in all, Brand Sensemaking is practical, actionable and highly valuable to your organisation’s culture and bottom line.
Set your organisation powerfully apart
Our curiosity and fascination for brand storytelling drive us to unearth the reasons your business does what it does, thereby uncovering insights of immense transformative value.
By making sense of your brand, we help you create the crucial framework that guides your brand’s actions and behaviours. From the way you serve and deliver to your message and tone of voice, your newfound brand sense contributes to creating a truly remarkable experience for your people and your customers.
Your Brand Sensemaking assets
Our Brand Sensemaking consulting service establishes a clear culture and strategic direction for your brand to move it forward and set it apart. With clarity and revitalised momentum, your new set of brand actions and fundamental brand assets will increase the value of your business.We work with you to:• Define the Brand Purpose• Leverage Brand Drivers and Levers for Innovation• Determine Optimal Brand Positioning• Develop the Vision Statement and Align Business Goals• Design the Mission Statement• Articulate the Brand Elevator Pitch• Establish/Refine Brand Values and Culture• Set the Brand Tone of Voice• Develop the Strategic Messaging Matrix and Conversation Hierarchy• Provide Brand Strategy In Action Across Perception Development, Brand Offer, Brand Culture And Business Capability
The MAKES SENSE blog is coming soon!
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Let's talk Sensemaking
Whether you're a fledgling brand or established corporate, we'll help you create, clarify, renew or completely rethink your brand with confidence.
Get in touch to find out more about our services.
Brand Sensemaking Consultancy
Principal Brand Visionary and Sensemaker