Blog

What is brand strategy?

Everyone has their own understanding and perception of what brand is and how to ‘do’ brand strategy well. And that’s why the world of brand can be so confusing! In …

Get to know your brand’s true strengths

“We’re really good at offering exceptional service.” “Our systems and processes are second to none.” More often than not, when questioning brand teams about their brands’ strengths, they focus on …

How deeply do you know your audience?

“Empathy is about standing in someone else’s shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but …